Since the waterproof resilient flooring category continued its meteoric rise in 2019, and it has become more evident in the SPC subsegement of the LVT category. The SPC floor is not only seizing more market share, the industry executives also say it’s cannibalizing sales from products within the resilient segment.
FCNews research shows the residential market made up 67% of total resilient revenue or $3.657 billion. With respect to volume, residential resilient accounted for two-thirds of square footage shipped or 3.38 billion square feet. The bulk of that activity was driven by residential LVT (including glue down, flexible click, loose lay, SPC and WPC), which generated an estimated $3.038 billion in revenue. In terms of volume, residential resilient accounted for 1.996 billion square feet.
When comparing SPC floor vs WPC floor, globally we think that people looking at shifting their manufacturing from WPC floor to SPC floor.That is the trend that will continue until we see the next innovation.SPC floor is still going to continue to be the growing category,and it is going to move WPC to SPC。